[This Person] Kim Su-young, Yangcheon District Mayor, Appears Directly on YouTube Channel to Communicate with Residents: Why?

Selecting 2-3 District News Items Weekly, Scheduling Emergency COVID-19 Briefings... Promising Vibrant District Administration That Encourages Communication, Empathy, and Participation... Yangcheon Digital Media Center Established to Produce New Communication Platform Videos

Yangcheon District Mayor Kim Soo-young is filming a briefing video for Sogong-yeo at the Digital Studio within the Yangcheon Digital Media Center on the 3rd floor of the district office on the 14th.

[Asia Economy Reporter Jong-il Park] “This is Kim Su-young with YangcheonTV Sogong-yeo Briefing. Here is the first news for today.”

The sight of Yangcheon District Mayor Kim Su-young standing in front of the camera, clearing her throat, is not unfamiliar. This was on Wednesday, the 14th, during the fourth filming of the Sogong-yeo Briefing.

‘Sogong-yeo’ is an abbreviation of Yangcheon-gu’s administrative philosophy of ‘Communication, Empathy, Participation.’ The ‘Sogong-yeo Briefing’ is a segment where Mayor Kim personally introduces important news or necessary information to residents every Monday, uploaded on Yangcheon-gu’s YouTube channel ‘YangcheonTV’ since July.

Each week, 2 to 3 selected administrative news items are prepared, and filming takes place at the digital studio inside the Yangcheon Digital Media Center, which opened in May.

The ‘Sogong-yeo Briefing’ was planned to timely promote important administrative news such as the opening of the 2nd vaccination center, operation of heatwave shelters, as well as useful information like the opening of the outdoor basketball court at Haenuri Sports Park and events on Yangcheon-gu Office’s SNS channels.

On the 9th, as COVID-19 cases surged in the metropolitan area and Level 4 social distancing was being considered, an emergency briefing was produced and uploaded in addition to the regular briefing to quickly deliver accurate information about the COVID-19 emergency situation, alleviating residents’ anxiety and questions.

The aim was to deliver news through videos ‘so that nothing is missed due to lack of knowledge’ and ‘to make it easy to understand,’ because videos are gaining attention as a communication channel across all generations.

Now, videos are familiar content not only to the MZ generation, which collectively refers to millennials born between the 1980s and early 2000s and Generation Z, but also to middle-aged and older adults. Due to COVID-19, non-face-to-face content such as remote work, online meetings, and online shopping continues to expand.

“Now that I regularly appear on YouTube, I also check the views and comments. I am ready to even ‘mess up’ if needed so that the SNS operated by the district office can become an enjoyable communication platform,” said Mayor Kim.

Mayor Kim Su-young, who has been practicing communication administration by being on the ground, said, “The ongoing COVID-19 situation since last year has made me feel not just regret but frustration,” and emphasized, “Going forward, I will use ‘YangcheonTV’ as a more active channel for communication and empathy to approach residents more closely and warmly.”

This content was produced with the assistance of AI translation services.