[Distribution Hot People] "Traditional Bugak Selling 1 Pack Every 10 Seconds"... 'Halmenial' Idea Worked

Jihyun Choi, Manager of Olive Young Health Team 1 (PB Food MD).

200,000 Packs Sold in Two Months Since Launch, Oh Hee-sook Traditional Bugak 'Popular'
200 kcal per Pack... Adding Newtro Trend to Capture MZ Generation's Taste

[Asia Economy Reporter Kim Yuri] "Traditional Bugak selling at a rate of one pack every 10 seconds among the MZ generation." This refers to 'Oh Hee-sook Traditional Bugak' sold at CJ Olive Young. Since its launch in May, sales have reached 200,000 packs in just two months. The product is made by coating raw ingredients such as seaweed, kelp, and dried pollack skin with glutinous rice and frying them as is. The crisp texture and light calories have captivated the taste buds of the MZ (Millennial + Z) generation.

Behind the success of Oh Hee-sook Traditional Bugak is Choi Ji-hyun, Manager of Olive Young Health Team 1 (PB Food MD). She focused on the 'Halmenial' craze, a mega trend among the MZ generation, while preparing a new healthy snack under the private brand (PB) 'Delight Project,' which aims to provide 'better ingredients, appropriate portions, and improved taste.' 'Halmenial' is a newly coined term combining 'halmeoni' (grandmother) and the millennial generation born between 1982 and 2000. Manager Choi said, "As the 'Newtro' trend spreads among young generations, we developed products targeting the so-called 'grandma taste' using traditional ingredients."

Manager Choi said that after researching domestic Bugak manufacturers and contacting various brands and producers, she connected with Oh Hee-sook, a master of Bugak (Korea Food Master No. 25). This was because the manufacturer met health snack standards such as having manufacturing processes certified by HACCP, traditional authenticity, and using domestic raw materials. The product was designed so that the calorie content does not exceed 200 kcal per serving. The results exceeded expectations. Among young consumers unfamiliar with Bugak, it was introduced as a light, healthy snack in small, convenient packages, and its availability at easily accessible Olive Young stores greatly increased sales.

In the first half of this year, sales of Olive Young's PB 'Delight Project' increased by 60% compared to the same period last year. Olive Young plans to lead the healthy snack trend that can be enjoyed without burden at reasonable prices this year, spearheaded by three types of traditional Bugak and the 'Delight Project.' Manager Choi said, "With the recent increase in demand for 'inner beauty,' we will continue to expand the number and lineup of healthy snack products, such as introducing three types of 'blending tea' optimally mixed with raw ingredients like pumpkin, hibiscus, and chamomile."

This content was produced with the assistance of AI translation services.