'Natural Materials + Scrap Fabrics + Eco-friendly Packaging = Value Consumption'... Fashion Industry's Eco-friendly Initiatives

Shinsegae International Launches 'Love by Curtisculic'
Aiming for Sustainable Fashion...Targeting MZ Generation
70% of Products Use Natural Materials and Scrap Fabrics

'Love by Curtis Kulik' Photo Shoot

[Asia Economy Reporter Seungjin Lee] The fashion industry is accelerating its eco-friendly initiatives targeting the MZ generation (Millennials + Generation Z).

On the 20th, Shinsegae International exclusively launched 'Love by Curtis Kulick' on its online mall SI Village. 'Love by Curtis Kulick' is a brand collaborated with Curtis Kulick, a young artist from New York, USA. The brand is symbolized by the word 'Love' and a heart logo, both handwritten by Curtis Kulick himself.

More than 70% of the products use natural materials produced through eco-friendly farming methods and leftover fabrics. To reduce plastic usage, all products are packaged in biodegradable plastic that decomposes 100% naturally within 180 days. The brand focuses on 'value consumption,' one of the consumption criteria of the MZ generation. Unlike some products, the brand itself pursues sustainable fashion through eco-friendliness.

This month, the first phase introduced a total of 16 types of casual clothing, among which the Supima cotton material used was produced through eco-friendly farming methods in only a few regions worldwide. The second collection is scheduled to be unveiled on the 23rd of next month.

The fashion industry is undertaking various eco-friendly initiatives to target the value consumption of the MZ generation. Hansome, for example, has introduced and operated a 'Carbon Zero (0) Project' from this year, which processes leftover inventory clothing through upcycling to dispose of them in an eco-friendly way. The 'Carbon Zero (0) Project' features recycling leftover inventory clothing by recycling companies that mold them under high temperature and pressure to create eco-friendly interior finishing materials.

Additionally, outdoor brands such as The North Face and Black Yak have signed agreements with local governments to produce products using recycled plastic bottles. Every time related news is released, it receives positive responses mainly from the MZ generation, with eco-friendly products recording sales 20-30% higher than regular products.

This content was produced with the assistance of AI translation services.