Burung Takes Charge of Delivery for Noryangjin Fish Market's Iconic Restaurant 'Hyeongje Sanghoe'

Hyeongje Sanghoe Seafood Same-Day Delivery Service in Seoul and Gyeongin Area

Mesh Korea CEO Yujeongbeom (left) and Hyeongje Fisheries CEO Hwang Jeonghun are posing for a commemorative photo after signing a real-time last-mile delivery contract.

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea (CEO Yoo Jung-beom), the operator of 'Boorung,' announced on the 20th that it has signed an agreement with Hyeongje Sanghoe (CEO Hwang Jeong-hoon) of Noryangjin Fish Market for same-day delivery services.

Boorung delivers seafood ordered through the online mall operated by Hyeongje Sanghoe itself to the Seoul, Gyeonggi, and Incheon areas on the same day. It also provides Hyeongje Sanghoe with an IT solution that easily utilizes big data for the entire logistics process, including order volume, delivery routes, and delivery schedules.

Hyeongje Sanghoe is a brand that sells premium assorted sashimi representing Noryangjin Fish Market. They have built and operated their own online mall so that consumers can conveniently receive fresh sashimi from the fish market without visiting the store.

Mesh Korea provides IT-based last-mile delivery services and IT solutions using the big data-based logistics system 'Boorung TMS' for small-scale D2C (Direct To Consumer) sellers, including Hyeongje Sanghoe. D2C is a method of selling products directly to consumers without going through large distribution platforms such as department stores, large malls, or major online markets.

Yoo Jung-beom, CEO of Mesh Korea, said, "As e-commerce has become a mega trend, many small sellers find it difficult to survive in competition due to the unilateral policies of large distribution platforms. Mesh Korea is creating an environment where anyone can dream of a successful online business without worrying about logistics by building a digital logistics network optimized for the D2C sales structure."

This content was produced with the assistance of AI translation services.