Emart24 Launches Landers Lager and Superstars Beer... Full-Scale Baseball Marketing Begins

SSG Landers Lager and Superstars Pale Ale launched by Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 is launching two types of baseball beers and is intensifying marketing linked with the professional baseball team SSG Landers.

Emart24 announced on the 20th that it will release two craft beers, ‘SSG Landers Lager’ and ‘Superstars Pale Ale,’ on the 22nd. The SSG Landers Lager is produced by Playground Brewery, which won the grand prize at the Korea Liquor Awards in 2019 and 2020. It combines the cool refreshment characteristic of lager with a bright tropical fruit aroma from hops.

On both sides of the SSG Landers Lager can, different designs are applied featuring the baseball team’s emblem shaped like a spaceship and the mascot Randy holding a beer glass like a trophy. The top of the can includes the phrase “Jjarit-hage Jeokshyeobeoryeo” (meaning “Soak it thrillingly”), capturing the refreshing and cool drinking experience of the lager.

The Superstars Pale Ale features the mascot of the original baseball team, the Superstars, on the can design. This product was created in collaboration with Kabrew, the pioneer and first-generation craft brewery in Korea, fitting the retro concept. The Superstars Pale Ale highlights hop aromas with fruity notes such as orange and grapefruit.

The Superstars Pale Ale can has two different images: one applying the classic image of the Superstars mascot Superman stepping up to bat, and the other showing Superman smiling brightly while raising a beer glass, adding a fun element. The top of the can includes the phrase “Ssapsalham-eul Jeulgyeora” (meaning “Enjoy the bitterness”), which is characteristic of pale ale.

To commemorate the launch of these beers, Emart24 will hold a promotion from the 22nd until the end of next month, selling four cans for 10,000 won, and from the 1st to the 8th of next month, four cans will be sold for 9,000 won.

An Emart24 official said, “As customers seeking craft beers with diverse flavors are rapidly increasing, we are able to offer differentiated value to franchise stores and customers by introducing various craft beers inspired by SSG Landers. We plan to continue events with various stories and discount benefits.”

This content was produced with the assistance of AI translation services.