Shinhan Bank "Get Seed Money When You Open Savings or Housing Subscription Accounts"

Campaign for customers who subscribe to savings or housing subscription products over 100,000 KRW by August 15

[Asia Economy Reporter Park Sun-mi] Shinhan Bank announced on the 19th that it will hold a nationwide savings campaign event called ‘Savings King Wannabe’ to revive the savings culture and spread the atmosphere of gathering seed money.

The Savings King Wannabe event was prepared to encourage customers to reconsider the value of savings that anyone can start with a small amount and to support customers who accumulate seed money through steady savings.

The event will be held from the 19th to August 15th for customers who subscribe to installment savings products or housing subscription products with 100,000 KRW or more through Shinhan SOL, branches, or internet banking. Shinhan Bank will provide seed money to 4 participants selected by lottery for the Participation Award and 10 for the Steady Award, and scholarships to 5 for the Growing Award (no duplicate winnings allowed).

Shinhan Bank will select one Participation Award winner by lottery among customers who participated in the event each week: Week 1 (19th?25th), Week 2 (26th?August 1st), Week 3 (August 2nd?8th), and Week 4 (August 9th?15th), and provide seed money accumulated according to the number of weekly subscribers. The Participation Award seed money will be accumulated up to 100 million KRW per week, and a total of 4 Participation Award customers will receive up to 400 million KRW in seed money.

Additionally, among the event participants, 10 Steady Award winners will be selected by lottery from customers who maintain their subscription accounts until the end of this year, and seed money accumulated according to the total number of subscribers will be provided. The Steady Award seed money totals up to 50 million KRW, with up to 5 million KRW provided per winner. Among them, 5 minor customers will be separately selected by lottery for the Growing Award and will receive scholarships totaling up to 10 million KRW, with up to 2 million KRW each, based on the cumulative number of subscribers.

Meanwhile, in line with the purpose of the Savings King Wannabe event, Shinhan Bank produced two promotional videos: the ‘Practical Edition’ covering ways to accumulate seed money and the ‘Fable Edition’ emphasizing the importance of savings. These videos will be presented to customers through Shinhan Bank’s official YouTube channel and branch lobby TVs. The Practical Edition features finance YouTuber Kim Jjanbu and Shinhan Bank’s investment solution expert Deputy General Manager Oh Geon-young, sharing realistic tips on accumulating seed money under the theme ‘Managing a 2 million KRW monthly salary like this.’ The Fable Edition reinterprets Aesop’s fable ‘The Ant and the Grasshopper’ in a 2021 version, contrasting the grasshopper enjoying a prosperous life through savings with the ant who does not, conveying the importance of saving.

A Shinhan Bank official said, “As financial technology becomes increasingly important these days, we prepared this event to revive a savings culture where people can start small and accumulate seed money,” adding, “We will continue to offer meaningful events such as creating saving habits for children and financial technology for young adults.”

This content was produced with the assistance of AI translation services.