IBK Industrial Bank launches Mujik Tiger Card... "20% discount on social commerce"

The Free-Spirited and Joyful Character 'Mujik Tiger'

[Asia Economy Reporter Park Sun-mi] IBK Industrial Bank announced on the 19th that it will launch the 'IBK Mujik Tiger Card,' featuring Mujik Tiger in the card design.

The newly selected character card features Mujik Tiger's 'Ddurang-i,' a character designed as a traditional yet witty tiger often appearing in murals, folklore, and traditional fairy tales. It captures the free-spirited and joyful image of Ddurang-i, the representative character of Mujik Tiger. Additionally, a limited edition featuring Ddurang-i cutting mask straps with scissors will be released to convey a message of hope for overcoming COVID-19.

Both sides of the card are coated with an antibacterial film to help prevent the spread of viruses and bacteria through the card.

The IBK Mujik Tiger Card (credit) offers benefits favored by customers in the contactless era, including a 20% discount on social commerce platforms (Coupang, TMON, WEMAKEPRICE), ▲20% discount at coffee shops ▲10,000 KRW discount at movie theaters (CGV, Lotte Cinema, Megabox) ▲10% discount at convenience stores and Olive Young. The annual fee is 10,000 KRW for BC and 12,000 KRW for MasterCard.

The IBK Mujik Tiger Card (check) provides benefits such as ▲10% discount at coffee shops ▲10% discount on social commerce platforms (Coupang, TMON, WEMAKEPRICE) ▲4,000 KRW discount at movie theaters (CGV, Lotte Cinema, Megabox) ▲5% discount at convenience stores.

An IBK Industrial Bank official said, “Customer preference for character cards is high, so we prepared a card designed with a new character,” adding, “We will continue to provide differentiated experiences with designs and quality benefits that customers want.”

This content was produced with the assistance of AI translation services.