'Zero Harm to the Environment' LG Chem Launches Eco-Friendly Integrated Brand 'LETZero'

A design visualizing LG Chem's 'Precious Promise' for a sustainable environment and future, encapsulated in an 'O', symbolizing the connection between the Earth and LG Chem as they 'create together' a healthier future in the shape of a link.

[Asia Economy Reporter Kim Hyewon] On the 19th, LG Chem unveiled its eco-friendly premium integrated brand 'LETZero.' LETZero is a combination of 'Let' + 'Zero (0),' meaning 'to reduce environmental harm to zero and achieve net-zero carbon emissions.'

Through the LETZero brand, LG Chem plans to strengthen its eco-friendly brand image and actively target the eco-friendly market, including recycling, bio-based, and biodegradable plastics.

LG Chem has announced that it will invest 3 trillion KRW by 2050 in eco-friendly material-centered businesses such as bio materials, recycling, and renewable energy industry materials to foster future growth engines.

LG Chem will first apply the LETZero brand to recycled, bio-based, and biodegradable plastic products, then expand it to all eco-friendly product areas, including battery materials.

Container applied with eco-friendly materials from LG Chem (example cut)

The first product to carry the brand is the 'Bio-balanced SAP (Super Absorbent Polymer),' launching at the end of this month. It is the world's first product to obtain the ISCC Plus certification, the most prestigious international certification for eco-friendly bio products, and is used in hygiene products such as diapers.

Additionally, the LETZero brand will be prioritized for recycled products made from discarded plastics, bio products made from plant-based raw materials such as waste cooking oil, and 100% biodegradable products made using corn-based glucose and waste glycerol.

LG Chem also plans to allow the LETZero logo to be applied to customer products made with its eco-friendly materials through consultation. For example, cosmetic containers made using LG Chem's eco-friendly recycled plastic materials can carry the LETZero certification mark.

Shin Hak-cheol, Vice Chairman of LG Chem, said, "LETZero is a brand that embodies LG Chem's commitment to reducing carbon emissions and resolving harm to the Earth's ecosystem to create a sustainable future and planet where humanity and nature coexist." He added, "We will continue various eco-friendly activities to protect the environment in daily life."

This content was produced with the assistance of AI translation services.