Blackpink's Directly Designed Card Released... BC Card, First Artist Collaboration Unveiled
BLACKPINK Participates Directly in Card Design
Limited Edition Package Offered to 1,000 People
[Asia Economy Reporter Ki Ha-young] BC Card announced on the 19th that it has launched the 'BLACKPINK Card,' the first artist collaboration card in Korea.
In particular, BLACKPINK directly participated in the card design process, raising expectations. The front design was released in 10 different types, featuring individual photos of each member and images symbolizing BLACKPINK. Customers can choose one design from the 10 options when applying. The card has been available for application through Paybook since 11 a.m. on the same day.
There is also an opportunity to receive the BLACKPINK Card in a limited edition package. Among customers who apply for the card by the 25th, 1,000 people will be selected by lottery to receive a limited package printed with photos of all BLACKPINK members, signed, and engraved with a serial number, along with the BLACKPINK Card.
This card offers benefits of up to 10% monthly billing discounts in three areas preferred by the MZ generation, based on consumer data analysis: ▲ fandom services (application payments, albums, books, streaming, tickets, etc.), ▲ shopping services (convenience stores, department stores, memberships, etc.), and ▲ lifestyle services (games, beauty, public transportation, delivery, etc.). (Up to 10,000 KRW per category, with a total discount benefit of up to 30,000 KRW)
Additionally, it provides interest-free installment benefits for up to 24 months when purchasing KT devices (for payments over 300,000 KRW), and customers issued with the Visa brand can also receive discounts on domestic and international hotels, domestic airport limousine services, and fast check-in services.
An event is also underway where customers who issue the card by September 6 and spend over 50,000 KRW will receive a full cashback of the annual fee. Cashback is offered to customers who have not used BC Card in the past six months, and those who win the limited package are excluded from the cashback offer.
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Choi Won-seok, CEO of BC Card, said, "We are pleased to launch the first artist collaboration credit card in Korea with BLACKPINK, who have captivated the global market beyond K-pop," adding, "We will continue to release various products that appeal to the MZ generation and create a new trend in the industry by integrating with metaverse, NFT, avatars, and more in the future."
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