CJ OnStyle Fragrance Brand 'Tailor Scents' Launches Two New Diffusers

The fragrance specialty brand 'Tailorscents' will release a diffuser collaborated with the American body care brand 'Swedish Dream' on the 20th (Photo by CJ OnStyle).

Diffuser Collaborated with U.S. Body Care Brand 'Swedish Dream'
CJ OnStyle to Air on 'Donggage' on the 20th
Also Launching 'Taylor Scents City Line'... Actor Byeon Jeong-su to Host Group Purchase Market

[Asia Economy Reporter Kim Yuri] CJ OnStyle's fragrance-specialized brand 'Taylor Scents' announced on the 19th that it will release new diffusers, ranging from products collaborated with famous U.S. brands to those inspired by world-renowned cities.

The 'Taylor Scents Swedish Blue Diffuser,' created in collaboration with the U.S. body care brand 'Swedish Dream,' is a limited edition seasonal product that evokes the refreshing feeling of summer. It uses 100% raw materials sourced from the Grasse region in France and comes in a large 2ℓ capacity. The company explained, "All aspects of the scent, including top, middle, and base notes, were meticulously checked through blending techniques by professional French perfumers." For customer safety, various harmful substance non-detection tests have also been completed. On the 20th, CJ OnStyle's flagship program 'Donggage' will sell a package consisting of the 2ℓ diffuser, reed sticks, Swedish Dream hand wash, and hand cream for 149,000 KRW.

The City Line will also be launched. It includes the 'Sahara Desert Diffuser,' featuring a container design reminiscent of the African jungle combined with sandalwood scent, and the 'Fig and Cedarwood Diffuser,' inspired by Palm Beach in southeastern Florida, USA. The package also includes six types of city label stickers. The City Line will begin sales on the 25th through actor Byeon Jeong-su's Instagram group purchase market. Taylor Scents plans to sequentially unveil packages inspired by Seoul, Paris, London, and Milan in the future.

Moon Yoo-seok, BM of Taylor Scents at CJ OnStyle, said, "Home fragrance interiors that provide not only olfactory but also visual effects are a recent consumer trend," adding, "Going forward, Taylor Scents will continue to plan and develop a diverse product portfolio to grow as a brand leading the domestic 'hyangterior' culture."

Meanwhile, Taylor Scents is a fragrance-specialized brand launched by CJ OnStyle in October 2019. Operating primarily through mobile channels, Taylor Scents has recorded over 30 consecutive sell-outs in SNS group purchase markets.

This content was produced with the assistance of AI translation services.