Lotte Homeshopping Unveils 'Virtual Camping Site' Using VR Technology

Lotte Homeshopping will introduce non-face-to-face shopping content on the 19th that features themed campsites created using virtual reality (VR) technology, allowing indirect camping experiences and the purchase of popular camping products.

Photo by Lotte Homeshopping.

Operating 'Real Fitting', 'VR Lifestyle Shop', etc.
Opening a virtual camping site based on VR technology on the 19th... Providing a unique shopping experience
Expanding metaverse content such as 'Metaverse Shopping Platform' and 'Wearable Virtual Store' in the future

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 19th that it will implement themed camping sites using virtual reality (VR) technology and introduce non-face-to-face shopping content that allows indirect camping experiences and the purchase of popular camping products.

Since 2018, Lotte Homeshopping has been accelerating its 'Digital Transformation' by introducing virtual experience services utilizing artificial intelligence technologies such as virtual reality and augmented reality (AR). The virtual fitting service 'Real Fitting,' launched in July last year, has seen a monthly average customer inflow growth of 30% since its opening, reaching a cumulative user count of 800,000 by last month. In September last year, through the virtual shopping space 'VR Lifestyle Shop,' themed digital showrooms such as dressing rooms and hobby spaces were implemented.

Lotte Homeshopping explained that ahead of the full-scale summer vacation season this year, it planned a unique shopping service related to camping reflecting customer demand for safe leisure activities due to COVID-19. On the 19th, it will unveil a virtual camping site realized through VR technology modeled after an actual premium camping site. Themed camping experience spaces such as 'Auto Camping' and 'Backpacking' were created, and various interior props and actual products for sale were placed to create a camping atmosphere. Camping products from popular overseas brands, including the famous leisure brand 'Kovea's Aiger Tent,' 'National Geographic Signature Venture Chair,' and 'Coleman Icebox,' were arranged for purchase. Customers can virtually tour the camping site created on the Lotte Homeshopping mobile app, indirectly experience the camping atmosphere, check detailed information on displayed products, and make purchases.

In the future, Lotte Homeshopping plans to introduce metaverse content where customers can directly participate in virtual spaces. Within this year, it will build a 'Metaverse Shopping Platform' linked with mobile TV, allowing customers to communicate in real-time with show hosts through their avatars, and provide virtual home shopping experience services such as broadcast studios and dressing rooms. Additionally, it plans to launch a 'Wearable Virtual Store' that offers offline shopping experiences at home through VR equipment, providing customers with differentiated shopping experiences and services based on metaverse content.

Jinho, head of Lotte Homeshopping's Digital Business Division, said, "As interest in non-face-to-face shopping using virtual environments increases recently, we are introducing a virtual camping site using VR technology ahead of the summer vacation season." He added, "We will rapidly leap forward as a media commerce company through digital transformation by presenting unique shopping services based on advanced technologies such as metaverse content where customers directly participate."

This content was produced with the assistance of AI translation services.