"Not a Bar but a Curve" LG Electronics Launches Premium Sound Bar 'LG Eclair'

LG Electronics' LG Eclair, which is being released. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 19th that it will launch the premium soundbar LG Eclair. The LG Eclair features a departure from the conventional bar-type soundbar design, adopting a curved design and high-quality fabric materials.

The size of the LG Eclair is similar to a regular household tissue box, with a width not exceeding 30 cm, making it about one-third the size of comparable bar-type products. Earlier this year, the product received the CES 2021 Innovation Award from the Consumer Technology Association (CTA) in the United States.

The LG Eclair delivers a maximum output of 320W. It consists of the main unit, a subwoofer that produces mid-to-low frequencies, and up-firing speakers that direct sound towards the ceiling, supporting 3.1.2 channel surround sound. LG Electronics explained that it applied a low-vibration structure to the LG Eclair for the first time, significantly reducing vibration while maintaining the subwoofer’s mid-to-low frequency performance. Internal tests showed that at maximum volume, the subwoofer’s vibration was about half that of existing products with similar output.

This product also supports sound perfected by British luxury audio company Meridian Audio’s acoustic technology, immersive sound technologies such as Dolby Atmos and DTS:X, and eARC, which allows high-quality audio playback without loss.

An LG Electronics official said, "When used with the 2021 LG TV models, users can also enjoy rich sound provided by the latest sound engine of LG TVs," adding, "If customers use the 'TV Sound Share' feature, the AI processor of the LG TV optimizes the sound quality for the content, allowing the LG Eclair soundbar to deliver the same optimized audio experience."

Additionally, the fabric covering the LG Eclair’s main body uses polyester jersey recycled from PET bottles, and the product packaging uses pulp molds made from recycled paper and cardboard instead of plastic or Styrofoam. Pulp molds are not only recyclable but also biodegradable materials. LG Electronics stated that through these efforts, it received eco-friendly certification from the global certification body SGS, recognizing excellence in reducing harmful substances, high resource recycling rates, and the use of environmentally friendly packaging materials.

LG Electronics plans to sequentially launch the LG Eclair starting this month in North America, followed by major European countries, South Korea, and Japan. The product will be available in two colors: black and white. The domestic retail price is 899,000 KRW.

This content was produced with the assistance of AI translation services.