"Car Accessories in the Untact Era" Lotte ON Hosts Special Exhibition

Lotte ON's Car Accessories Sales Soar 420.7% in the Second Week of July
'Ainavi Black Box Special Exhibition' Achieves Record High Sales with Free On-site Service
Lotte ON Hosts Live Broadcasts and Special Exhibitions to Capture Car Accessories Demand

[Asia Economy Reporter Kim Yuri] Lotte ON announced on the 19th that it has prepared live broadcasts and special exhibitions in line with the non-face-to-face (untact) purchasing trend for car accessories.

On the 20th at 11 a.m., a live broadcast of the 'iRoad Black Box Special Exhibition' will be held, offering up to 40% discounts on popular iRoad black box products for one day. All customers who purchase black box promotional products will receive free on-site service, a 10,000 KRW fuel coupon, and a 64GB memory card usable with the black box. The free on-site service can be chosen between face-to-face and non-face-to-face options; customers opting for the non-face-to-face service can leave their car keys inside the vehicle and inform the parking location for installation.

Since the COVID-19 outbreak, more people have been leaving crowded urban areas to go car camping and camping in the outskirts. As more people avoid crowded public transportation during rush hours and use their own vehicles, demand for car accessories has increased. Lotte ON's car accessories sales in the second week of July (1st to 14th) rose 420.7% compared to the same period last year (July 2nd to 15th). Compared to the same period in June this year (June 3rd to 16th), sales increased by 41.2%.

In the past, car accessories such as navigation systems and black boxes, which are difficult to install, were typically purchased and installed by visiting repair shops and consulting experts. However, recently, online malls have introduced products at affordable prices that include non-face-to-face on-site services, gaining popularity. As a result of Lotte ON's black box product special exhibition on the 11th, which included a free on-site service worth about 30,000 KRW, sales reached nearly 100 million KRW in one day, including pre-sales. This figure is the highest single-item black box sales since Lotte ON's launch. Supported by this, black box sales from July 1st to 14th also grew about fourfold compared to the same days of the previous month.

Car care and polishing products, which are easy to replace even without maintenance knowledge, also increased by 156.5% during the same period, and sales of tires, chains, and wheels rose by 14.4%. Tires, which were previously mostly replaced at specialized shops due to the inconvenience of self-replacement, are now increasingly purchased online. Customers can designate contracted repair shops as delivery locations, allowing experts to replace tires after delivery, and prices can be nearly half depending on the product, leading to a rise in online tire purchases.

Samuel Gil, Lotte ON's Car Accessories MD, said, "As non-face-to-face services have become a trend recently, demand for non-face-to-face consultations, installations, and vehicle self-care products is increasing in the car accessories market. Lotte ON sells car black boxes, which were typically purchased offline, online at affordable prices and provides free non-face-to-face on-site service benefits for customer convenience."

This content was produced with the assistance of AI translation services.