Shinhan Card to Strengthen Business Model Focused on 'MZ Customers' in Second Half of the Year

2021 Second Half Business Strategy Meeting Held
President Lim Young-jin Urges 'Fast Execution in the Right Direction, Enhancing Core and Future Competitiveness'

Lim Young-jin, President of Shinhan Card, is speaking at the second half business strategy meeting held online on the 16th, attended by former department heads.

[Asia Economy Reporter Ki Ha-young] Shinhan Card is strengthening its business model based on MZ (Millennial + Z) customers in the second half of this year.

Shinhan Card announced on the 18th that it held a business strategy meeting for the second half of 2021 to discuss strategies for 'a new understanding of future customers (Decentralization)' and 'data-driven rational decision-making (Depowerment).' All department heads attended the business strategy meeting held on the 16th at Shinhan Card headquarters in Euljiro, Seoul, online.

In particular, at this business strategy meeting, the reverse mentoring TFT called 'R Square,' composed of MZ generation employees, drew attention with their direct analysis and proposals on 'MZ generation lifestyle' and 'MZ customer marketing communication plans.'

Accordingly, Shinhan Card finalized an MZ customer-centered business strategy for the second half of this year, focusing on ▲activating simple payment marketing centered on MZ customers ▲expanding partnerships with platform and entertainment industries such as issuing PLCC preferred by MZ customers ▲strengthening related market marketing such as expanding iPhone touch payment usage ▲targeting the gaming market expected to grow rapidly in the metaverse era ▲developing financial products exclusively for MZ customers ▲establishing a new consultation system for MZ customers including expanding AI chatbots.

Additionally, to establish a data-driven rational decision-making organizational culture, Shinhan Card decided to discover and focus on managing 10 Shinhan speed indices centered on data such as complaints handling by the Financial Supervisory Service, application (app) startup speed, electronic approval processing speed, and innovation issue processing speed.

Shinhan Card CEO Lim Young-jin urged department heads on this day to enhance 'fast execution in the right direction' and 'fundamental and future competitiveness.' CEO Lim said, "Let's further increase the organization's meticulous decision-making and execution speed to build a solid foundation in payment and consumer finance areas," and added, "At the same time, let's prepare for tomorrow through new business promotion centered on data and digital."

This content was produced with the assistance of AI translation services.