Hyundai Department Store Expands Non-Face-to-Face Social Contribution Activities for Children

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 16th that it will expand its non-face-to-face social contribution activities targeting underprivileged children.

From the end of this month, Hyundai Department Store will operate a non-face-to-face cultural and arts education support program for about 2,000 underprivileged children through the Hyundai Children's Book Museum (MOKA), a government-registered Type 1 art museum for children, located in the Pangyo branch.

'MOKA Meet the Artist' is a program that provides free art education program videos and activity kits to about 900 underprivileged children. Beneficiary children will be selected in collaboration with 12 local children's centers and elementary schools in areas with low access to cultural and artistic experiences. Materials for picture books and art play education by artist Seo-hyun, who participated in the exhibition '#Bottari Vacation' held at the Hyundai Children's Book Museum, will also be provided.

Additionally, Hyundai Department Store plans to deliver the non-face-to-face art play education kit 'MOKA Exhibition Explore Kit' and picture books to a total of about 1,200 children, including about 400 children supported by the nonprofit organization Sarangui Dalpaengi and the Korea Leukemia Pediatric Cancer Association, and about 800 children from 36 local children's centers at the end of this month. This kit consists of materials that allow children to directly experience drawing, crafting, and other exhibition-related activities at home, which previously required visiting the museum.

A Hyundai Department Store official said, "We plan to continue expanding and operating various non-face-to-face education programs so that children can freely access culture and arts regardless of the COVID-19 situation."

This content was produced with the assistance of AI translation services.