Coway, 13 Consecutive Years as No.1 in Water Purifier Category of the '2021 National Brand Competitiveness Index'

Coway Icon Water Purifier

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 15th that it ranked first in the water purifier category for 13 consecutive years in the '2021 National Brand Competitiveness Index (NBCI)' survey conducted by the Korea Productivity Center.

The National Brand Competitiveness Index (NBCI) is an indicator that comprehensively evaluates brand competitiveness by assessing brand awareness, image, and loyalty formed through a company's marketing activities. Coway secured first place in the water purifier category in this survey based on innovative product development and an all-around marketing strategy.

Coway was evaluated highly for consumer satisfaction by significantly enhancing ease of use through advanced technology. The popular product, the Icon water purifier, applied innovative cooling technology to drastically reduce its size and received the 'Quiet Mark,' an international certification from the UK Noise Abatement Society, due to its low noise. Equipped with artificial intelligence (AI) functions, it self-diagnoses its condition, guides solutions when abnormalities are detected, and provides voice alerts for risk situations such as hot water dispensing.

Shim Byung-hee, head of Coway's Marketing Office, said, "We will strive to become a more trusted number one global brand for a long time by providing products and services that incorporate innovative technology."

This content was produced with the assistance of AI translation services.