Lotteria and Son Heung-min Launch 'Dundun Campaign'
[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 15th that it will air the main TV commercial featuring national soccer player Son Heung-min as the brand model on terrestrial, cable, and major SNS channels.
The advertisement video contains a cheering message of "Let's not give up" supporting the Korean national athletes' success at the Olympics, along with the public fatigue caused by the prolonged COVID-19 pandemic.
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Son introduces Lotteria's representative K-food products, including the Bulgogi Burger, which has expanded into Southeast Asian countries such as Vietnam, Myanmar, Laos, Cambodia, and Mongolia, and the renewed Korean Beef Bulgogi Burger with increased weight of vegetables and patties.
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