SPC Group Delivers 400 Million Happy Points Over 5 Years to Children at Risk of Food Insecurity
[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 14th that it has supported Happy Point for children at risk of food insecurity during the summer vacation.
The ‘Happy Point Support Project,’ conducted by SPC Group in collaboration with the Green Umbrella Children’s Foundation, is a social contribution program that provides Happy Point, which can be used at over 6,300 SPC Group affiliated stores nationwide including Paris Baguette, Baskin Robbins, Dunkin, and Bizeun, to children at risk of food insecurity during school vacation seasons when school meals are unavailable.
Since 2017, the program has supported approximately 9,000 children with a total of about 440 million KRW worth of Happy Point over 10 sessions held twice a year for five years. This summer vacation, Happy Point accumulation cards were delivered to 310 children from low-income families and 30 child welfare facilities in the Chungbuk region.
Yeo Seung-su, head of the Seoul 3 Regional Headquarters of the Green Umbrella Children’s Foundation, said, “Due to the prolonged COVID-19 pandemic, opportunities for dining out and cultural activities have been limited, but thanks to the versatile usage of Happy Point, children will be able to enjoy a happier vacation. Through this support, children can receive practical help.”
An SPC Group official stated, “We hope that children at risk of food insecurity can spend their vacation without worrying about meals through Happy Point. We will continue to carry out social contribution activities to help vulnerable groups based on the philosophy that sharing is the mission of a company.”
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Meanwhile, Happy Point is an integrated membership service operated by ‘Secta Nine,’ a comprehensive marketing solution specialist affiliate, and can be accumulated and used at about 6,300 directly franchised stores of all SPC Group brands. Secta Nine is also working to spread a culture of sharing by conducting the ‘Sweet Companion Campaign’ with customers through the Happy Point application.
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