"Meet Usimdo Yakult Delivery" Hello Mobile Sells Usim on hy Online Mall 'Predit'

[Asia Economy Reporter Eunmo Koo] The familiar 'Fresh Manager,' known for Yakult delivery, now delivers mobile phone SIM cards right to your doorstep.

LG HelloVision's Hello Mobile announced on the 14th that it has partnered with the distribution specialist company 'hy' (formerly Korea Yakult) to sell budget phone SIM cards at the fresh and organic selection shop 'Predit.'

The core of this partnership is an 'O2O (Online to Offline)' service that links online grocery shopping with offline delivery. When customers order SIM cards from Predit, 11,000 Fresh Managers nationwide will visit their homes on the requested delivery date. Through this partnership, Hello Mobile has expanded its budget phone customer touchpoints beyond convenience stores and open markets to include fresh and organic online malls.

LG HelloVision stated, "Since customers can now purchase SIM cards online along with fresh food and receive delivery at their doorstep, we expect this to be a unique alternative for busy office workers' communication expenses. In the context of the surge in 'online grocery shopping' demand after COVID-19, we aim to increase SIM card accessibility for young housewives in their 20s to 40s who pursue eco-friendly value consumption through distribution synergy with the lifestyle brand hy, and attract them as mainstream budget phone customers."

After purchasing a SIM card from Predit and receiving it through a Fresh Manager, customers can freely subscribe to any plan on the Direct Mall and complete 'self-activation' within 5 minutes. Notably, during July, customers who subscribe to popular unlimited data plans will receive a benefit of 'up to 150GB additional data.'

A special promotion has also been prepared. First, when purchasing a Hello Mobile SIM card through Predit, customers can enjoy a '50% discount on the SIM card fee (4,400 KRW).' Additionally, customers who activate the purchased SIM card will receive, along with existing Hello Mobile subscription benefits, ▲ 20,000 KRW credit for Predit ▲ 10,000 KRW discount coupon for Predit (applicable to the Life category).

Han Jeong-ho, head of LG HelloVision's Mobile Business Division, said, "We hope this partnership will capture the interest of smart housewives who invest in a healthy home lifestyle while minimizing unnecessary household communication expenses. Hello Mobile will continue to explore diverse distribution channels and establish a reasonable mobile life based on budget phone SIM cards."

This content was produced with the assistance of AI translation services.