Korea Coffee Association Hosts '2021 Seoul Coffee Expo'

2021 Seoul Coffee Expo Poster. Photo by COEX

[Asia Economy Reporter Moon Hyewon] The '2021 Seoul Coffee Expo,' hosted by COEX and the Korea Coffee Association, will be held for four days starting from the 14th at COEX Hall B.

The exhibition will feature 200 booths from 100 companies related to the coffee industry, showcasing the latest trends in coffee and cafe startups, including coffee, coffee machines, equipment, raw materials, desserts, and beverages.

COEX stated that it decided to hold the event at a loss to support the marketing activities of participating companies who have been preparing for the exhibition for several months and to revitalize the stagnant economy. It was also considered that the COEX exhibition hall is safely maintained at an outdoor level with a constant inflow of external air at a height of 15 meters.

Booth staff of participating companies can enter only after daily COVID-19 self-test kit inspections. Due to the nature of the expo, the organizers decided to operate a separate tasting area.

The Seoul Coffee Expo will strictly adhere to the government's social distancing policies, proceeding with a safety quarantine system including health questionnaires before entry, temperature checks, disinfection through air showers, and limiting the number of people per area. In particular, to enhance quarantine safety, all employees of participating companies and partners will be provided with daily COVID-19 self-test kits to confirm negative results before entering the exhibition hall.

The tasting space, accessible after QR check-in, is arranged in compliance with government quarantine guidelines, maintaining a 2-meter distance and individual partitions, and must be used within a restricted time of less than one minute after entry.

Meanwhile, the organizers will carefully review the refund of participation fees for companies that decided not to attend. They plan to establish industry win-win measures, such as offering a 30% discount on next year's participation fees for participating companies.

This content was produced with the assistance of AI translation services.