Hollys, Fruit Smoothie Sales Up 35% Year-on-Year
[Asia Economy Reporter Moon Hyewon] Hollys announced on the 13th that the sales volume of fruit smoothies, which contain seasonal fruits in one cup, has increased compared to the previous year.
Every year, Hollys releases fruit smoothies with the concept of 'a cup of fruit,' utilizing seasonal fruits that are difficult for single-person households to easily consume due to the hassle of preparation.
Analyzing the sales volume of fruit smoothie menu items at Hollys stores nationwide from the 1st of last month to the 11th of this month, it was found that sales increased by 35% compared to the same period last year. In particular, melon smoothies saw a 46% increase in sales last month compared to the same month last year.
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Hollys believes that the coupon offering 'one free Americano with the purchase of a summer season drink,' provided to membership members last month, stimulated consumers' desire to try fruit smoothies, contributing to the increase in sales.
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