Crown Confectionery "Summer Sweet and Sour with Watermelon Sold Out in One Month"

Crown Confectionery Sweet and Sour Watermelon Flavor. Photo by Crown Confectionery

[Asia Economy Reporter Moon Hyewon] Crown Confectionery announced on the 13th that its summer season edition "Watermelon Flavor" of "Saekomdalkom," released in early last month, sold out within a month.

The 1 million units prepared for the three-month summer sales period were completely sold out in just one month. During this period, sales reached 500 million KRW (based on AC Nielsen conversion).

Crown Confectionery attributes the popularity to the strong sourness of Saekomdalkom that makes you squint your eyes, combined with the sweet and refreshing taste of watermelon. The rich watermelon flavor in the unique sourness is thanks to using high-sugar-content watermelon raw materials as they are. They also analyzed that increasing the raw material content by more than twice, since watermelon is harder to preserve its original taste compared to other fruits, was another key factor in gaining popularity.

Crown Confectionery plans to produce and supply an additional 2 million units by next month.

This content was produced with the assistance of AI translation services.