Challenged with '400㎖' Soju... Launched Smooth Curved PET Bottle with Eco-Friendly Label for Daeseon and Siwon

Newly released 400ml Daesun, Siwon PET bottle soju.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A new 400ml PET bottle soju, which increases the existing capacity of Daeseon and Siwon by 40ml, will be released.

Daeseon Brewery, a local company celebrating its 91st anniversary, announced on the 13th that it will newly launch Siwon and Daeseon Soju PET 400ml.

Along with the increased capacity, the exterior design of the PET bottle has also been transformed.

While the existing PET product had a pocket shape with angular sides, the new 400ml product is modeled after a horibottle shape.

The new curved design concept expresses Daeseon and Siwon, which boast a smooth and clean taste.

The label, used since March 2019, has also been changed. To consider the environment, an eco-tab that is easier to separate from the label than the eco-friendly non-adhesive label and leaves no sticker residue is used.

Daeseon Brewery CEO Jo Woo-hyun said, “By newly launching the PET product and striving to protect the environment, we will continue to conduct research and development to get closer to our customers.”

This content was produced with the assistance of AI translation services.