CJ Logistics Provides Fulfillment Information via Naver to Strengthen Customer Acquisition

[Asia Economy Reporter Dongwoo Lee] CJ Logistics announced on the 13th that it will provide sellers with information on service details and usage fees through Naver's NFA (Naver Fulfillment Alliance). The plan is to help companies conveniently grasp information and secure customers.

NFA is an online platform that connects Naver store sellers with fulfillment service providers, making it easy to use the services. It can be accessed through the Naver Smart Store Center.

Sellers can check related information such as service details and usage fees provided by fulfillment companies at a glance on NFA, and after consultation and inquiries with the desired service provider, they can sign contracts. This eliminates the hassle and effort sellers previously faced in searching for fulfillment service providers and individually requesting service details.

CJ Logistics has been providing the e-fulfillment service specialized for e-commerce, "CJ Logistics e-Fulfillment," since April last year. A notable feature is that the order cutoff time, which was 3 PM on the same day for next-day delivery completion, has been significantly extended to midnight, allowing for more relaxed shopping.

Following the existing center in Gonjiam, CJ Logistics started operating an e-fulfillment center with a total floor area of 38,400㎡ in Gunpo, Gyeonggi Province, in cooperation with Naver from July, and plans to open a cold chain fulfillment center with an area of 19,174㎡ in Yongin in August.

In a survey conducted in March targeting Naver store clients using CJ Logistics e-Fulfillment, 77% reported an increase in sales volume of more than 25% after using the service, with some responding that sales increased by more than 100%.

By using CJ Logistics e-Fulfillment service, sellers can also use the integrated e-commerce logistics management system ‘e-Flex.’ e-Flex automatically handles the entire complex process from aggregating orders from multiple sales channels to parcel shipment. Sellers only need to handle tasks such as inventory ordering and customer response, with no need for manual work like uploading Excel files.

CJ Logistics stated, “We will strive to provide sellers with continuously enhanced e-fulfillment services that meet product types and seller demands, and offer consumers a differentiated delivery experience.”

This content was produced with the assistance of AI translation services.