Kwon Kwang-seok, Woori Bank President, Engages with MZ Generation Employees Riding the 'Metaverse' Wave
Woori Bank held a session titled "Meeting WOORI-MZ through the Metaverse" on its metaverse platform to promote a digital mindset and foster understanding and empathy for future customers. Kwon Kwang-seok, President of Woori Bank, accessed the metaverse and responded to real-time questions from MZ generation employees.
View original image[Asia Economy Reporter Jin-ho Kim] Kwon Kwang-seok, CEO of Woori Bank, has embarked on a communication initiative with MZ (Millennial + Generation Z) generation employees through a 'metaverse platform.'
On the 13th, according to Woori Bank, CEO Kwon created his own character under the theme "Woori-MZ Meeting via Metaverse" and engaged with MZ generation employees. The metaverse is a compound word of "meta," meaning virtual or abstract, and "universe," meaning the real world. It refers to a space that blends a three-dimensional virtual world.
In the virtual world, CEO Kwon used the nickname "Jeon Gwang-seokhwa" to break away from the direct roles of bank president and employee, fostering a horizontal communication session.
Utilizing metaverse platform features, the event included ▲getting familiar with avatars ▲ice-breaking games (MZ, we want to know your thoughts / What MZ expects from Woori Bank) ▲group photo sessions and selfie events, conducted in various ways that resonated with MZ generation employees.
CEO Kwon said, "The communication time with MZ generation employees using the metaverse was a new attempt that encompasses digital trends and generations," adding, "I believe it was a valuable opportunity for Woori Bank members to understand each other more deeply."
Hot Picks Today
"Suspicious Timing?"...Trump Traded Stocks After Praising Wartime Capabilities
- "Even If I Lose My Investment, the Government Will Cover It"... The Fund Attracting Retail Investors' Attention [Weekend Money]
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "I Went to 10 Convenience Stores and Still Couldn't Buy It": The Bread Sensation That Sold 100 Million Units Already [The Way We Shop Now]
- "Contact Me First If Houses Are Built": Wealthy Clients Eyeing... Will Ultra-High-End Residences Worth 20 Billion Won Be Developed? [Real Estate AtoZ]
Starting with this event, Woori Bank plans to provide employees with opportunities to utilize the metaverse platform and review various services that can be implemented within the metaverse. A Woori Bank official stated, "We will continue to respond swiftly to the latest digital trends and accelerate digital innovation based on the active digital mindset of all employees."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
