Doosan Infracore Europe Subsidiary Achieves Record Monthly Sales in Construction Machinery

Sold a Total of 543 Units in the UK, Italy, and More
Highest Monthly Sales Since Entering Europe in 1990

DX225LC excavator sold by Doosan Infracore
Photo by Doosan Infracore

[Asia Economy Reporter Kim Heung-soon] Doosan Infracore Europe (DIEU) announced on the 13th that it sold a total of 543 construction machines last month, achieving its highest monthly sales record since entering the European market in 1990.

The previous monthly sales record for DIEU was 504 units, set in April 2019. This recent performance exceeded the monthly sales target set by Doosan Infracore at the beginning of this year by 13%. In parts sales, it also achieved the highest monthly revenue with approximately 5.2 million euros, reaching 132% of the initial plan for the year.

Doosan Infracore explained that increased sales in countries such as the United Kingdom and Italy drove this performance. In fact, crawler excavator sales in these regions increased by about 21% compared to the same period last year.

Despite limited customer contact due to the impact of COVID-19, DIEU has strengthened online marketing by expanding social media exposure, hosting online new product launch shows, and operating virtual showrooms. Additionally, it has expanded its market share in Europe through tailored promotions, proactive inventory management, and intensified targeting of major customers.

In the second half of this year, DIEU plans to launch new models of medium-sized excavators and expand sales of wheel loaders and articulated dump trucks to further penetrate the market. Jung Kwan-hee, Managing Director of DIEU, stated, "Sales are increasing mainly in key European countries, improving profitability. We will continue to expand our market dominance through aggressive sales strategies in the second half of the year."

Meanwhile, Doosan Infracore North America (DINA) also recorded its highest monthly sales since entering the North American market in 1994 by selling a total of 210 construction machines in April.

This content was produced with the assistance of AI translation services.