[Click eStock] "Aurora Expands Global OTT Investment... Highlights Own IP"

[Asia Economy Reporter Jang Hyowon] ResearchAlum analyzed on the 13th that Aurora's growth is expected due to increased investments from global Over-The-Top (OTT) service providers, as Aurora holds global intellectual property (IP).

Researcher Kim Doyoon of ResearchAlum explained in a report on the same day, “Aurora's animation 'Go! YooHoo Rescue Team,' based on its own IP 'YooHoo and Friends,' is Netflix Asia's first original series for infants and children,” adding, “Aurora owns over 80 global character brands and 70,000 databases.”

With recent increased investments from global OTT providers, the media content market utilizing IP is experiencing high growth, and Aurora, capable of both developing and sourcing global IP, is expected to benefit.

Researcher Kim stated, “Producing animations using proprietary IP is effective for marketing but has been burdened by excessive production costs,” adding, “However, through supply contracts with global OTT providers such as Netflix and Disney Plus, production cost burdens have been reduced, and commissions can even be earned, raising expectations for further collaborations in the future.”

He further analyzed, “Considering that Aurora is an essential partner in domestic famous IP toy businesses, that the emergence of new media such as OTT allows global releases of animations using proprietary IP without production cost burdens, and that it has sales networks in over 80 countries worldwide, the appropriate stock price is around 17,000 won.”

This content was produced with the assistance of AI translation services.