Theinus Releases Viral Video "Cheukgansin" Combining Horror and Humor for Summer Season

[Asia Economy Reporter Kim Bo-kyung] Bathroom specialty company The Inus has released a brand viral video titled "Cheukgansin" featuring elements of horror and humor on its official YouTube channel to welcome the summer season.

The Inus created this viral video incorporating horror and B-grade humor codes to enhance brand awareness and intimacy among consumers. Earlier in April, The Inus changed its corporate name from Inus to The Inus and announced plans to diversify its business into the B2C sector while continuously expanding its B2B domain.

The Inus viral video "Cheukgansin" is inspired by Cheukgansin, a bathroom ghost from Korean folk beliefs, and humorously addresses the boredom and frustrations with similar bathroom interior styles. The horror-themed appearance of Cheukgansin contrasts with its humorous and cute portrayal, adding an entertaining twist to the story.

Through the video, The Inus proposes the "Inus Q’reation Bathroom Package," which satisfies even Cheukgansin’s tastes, delivering the message that "we carefully select and offer the best items so you don’t have to wander in search of your bathroom style." The Inus Q’reation is an interior concept suggested by The Inus, combining the meanings of "Curation," which carefully selects based on lifestyle and preferences, and "Creation," which refers to crafting the bathroom with expert hands.

The viral video "Cheukgansin" can be viewed on The Inus YouTube channel. A representative of The Inus stated, "We produced this brand video to approach the public as a familiar and enjoyable brand," adding, "As The Inus, which provides pleasant bathroom experiences, we will continue to communicate with consumers in a cheerful and enjoyable way."

This content was produced with the assistance of AI translation services.