[Weekly SME] Simmons·Essa·Project Sleep

Simmons Bed, Simmons Mansion Dongdaejeon Branch has opened.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed has opened its Dongdaejeon store, and premium sofa brand 'ESSA Sofa' is holding the 2021 First Half Best Sofa Awards. Sleep specialist brand Project Sleep is recruiting university student supporters for the 'Kkuljamideul 3rd Generation' until the 23rd.

Simmons Bed Opens Simmons Mansion Dongdaejeon Store

Sleep specialist brand Simmons has opened the 'Simmons Mansion Dongdaejeon Store' in Yongjeon-dong, Dong-gu, Daejeon.

The Simmons Mansion Dongdaejeon Store is located in a prime commercial area housing Lotte Hi-Mart Yongjeon Store, LG Electronics Best Shop Dongdaejeon Main Store, and Homeplus Dongdaejeon Store, making it easily accessible for customers preparing for marriage or moving. Additionally, Daejeon IC, which provides access to the Gyeongbu Expressway within 5 minutes, is nearby, allowing it to attract consumer demand not only from Daejeon areas such as Yongni-dong and Jungni-dong in Daedeok-gu but also from surrounding Chungcheong regions including Cheongju and Sejong.

To commemorate the opening, Simmons Mansion Dongdaejeon Store is holding a gift event for customers who make purchases. Gifts vary depending on the purchase amount and the event may end early if the products run out.

Essa, Familia Sofa. [Photo by Essa]

ESSA Holds 2021 First Half Best Sofa Awards

Premium sofa brand 'ESSA Sofa' is holding the 2021 First Half Best Sofa Awards. ESSA's Best Sofa Awards is an event offering the most loved ESSA sofas during the first half of the year at maximum special discount benefits.

The event is held simultaneously at ESSA offline stores and the official online mall, and customers who purchase sofas during the Best Award period will be entered into a draw to receive a summer home-cation support fund worth a total of 900,000 KRW.

At the ESSA official online mall, customers can find the top 10 best-selling sofas of the first half, including popular online sofas ▲Amir ▲Emma ▲Nell ▲Lucas, at discounts of up to 16%. Additionally, an online flea market offering up to 40% off on display and photo shoot items that are still in good condition is also being held.

At ESSA department store locations, a total of 10 sofa sets including ▲Carib ▲Diomare ▲Dellaruna, which have not been available at discounted prices before, are offered with discounts up to 350,000 KRW.

For more details about the ESSA Sofa First Half Best Award promotion, please visit the ESSA website.

Project Sleep, Supporters 'Kkuljamideul 3rd Generation' Recruitment Poster. [Photo by Project Sleep]

Project Sleep Recruiting University Student Official Supporters 'Kkuljamideul 3rd Generation'

Sleep specialist brand Project Sleep is recruiting university student supporters for the 'Kkuljamideul 3rd Generation' who will convey the value of the 'Right to Sleep' until the 23rd.

Project Sleep is a company pursuing public interest and social value enhancement, advocating that everyone should achieve deep sleep without discrimination under the right to sleep. Previously, it collaborated with entities that share the right to sleep, such as Seoul City, innovative companies, and youth housing, to develop its representative product, the 'Seoul City Mattress.'

Those selected as Kkuljamideul and who participate in activities will receive a supporter certificate. Outstanding supporters will be offered Project Sleep products and an opportunity for an internship that may lead to future employment at Project Sleep.

The selected Kkuljamideul will participate in various promotional activities for about five months, planning and producing content to promote Project Sleep’s values and products or completing special weekly missions. Successful candidates will be announced on the 5th of next month, with up to 30 people being recruited.

This content was produced with the assistance of AI translation services.