‘Donghaeng Sale’ Achieves 79.9 Billion Won in Sales Over 2 Weeks Through Non-Face-to-Face Transactions
Positive Response in Online Special Exhibitions, TV Home Shopping, and Live Commerce
Word-of-Mouth Video Surpasses 1 Million Views
[Asia Economy Reporter Kim Heeyoon] The Ministry of SMEs and Startups announced on the 9th that non-face-to-face sales during the two-week Donghaeng Sale reached a total of 79.899 billion KRW.
According to the Ministry, among non-face-to-face distribution channels, online special exhibitions generated 15.242 billion KRW, TV home shopping 63.292 billion KRW, and live commerce 1.365 billion KRW, totaling 79.899 billion KRW in revenue.
Among the online special exhibitions, the ‘Heodak’ chicken breast products sold on Wemakeprice were featured in the Donghaeng Sale Super Week special exhibition and live commerce broadcasts, achieving sales of 154 million KRW over 13 days.
In addition, during the two-week Donghaeng Sale period, Public Home Shopping sold a total of 367 products, including 246 items under special conditions, recording sales of 63.292 billion KRW.
MFDS-certified masks recorded orders of 2.7 million units, generating sales of 580 million KRW, while ‘Geumsan Ginseng Samgyetang’ and ‘Chamyeondamso Korean Beef Sirloin Steak’ sold out over 5,400 sets with a 3,000 KRW discount event for automatic orders during the Donghaeng Sale.
Deputy Prime Minister for Economy Hong Namki, Minister of SMEs and Startups Kwon Chilseung, Minister of Oceans and Fisheries Moon Seonghyeok, as well as popular influencers such as mukbang YouTuber ChamPD and comedian Heo Anna appeared to support the Donghaeng Sale.
On Baedal Minjok Shopping Live, ‘Chukshim Food’s Korean beef products sold about 3,500 units during the live broadcast on the 24th of last month, generating approximately 200 million KRW in sales.
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The Ministry explained that the Duktam Botam Challenge recorded about 800,000 views, and the Donghaeng Sale word-of-mouth video surpassed 1 million views.
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