Shinhan Bank, 17 Consecutive Years as No.1 in Global Customer Satisfaction in Banking Sector in 2021

Park Hyun-jun, Executive Vice President of Shinhan Bank Consumer Protection Group (right), and Bae Soon-hoon, Chairman of the Global Management Association, are posing for a commemorative photo at the Global Customer Satisfaction Awards ceremony.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 9th that it was selected as the No. 1 company in the banking sector for 17 consecutive years in the '2021 Global Customer Satisfaction Index (GCSI)' survey conducted by the Global Management Association.

The Global Customer Satisfaction Index is a service quality measurement model established to provide indicators of global industrial competitiveness by country and measures of global customer satisfaction management, supporting growth and development as a global company. This 17th survey involved evaluations by a total of 100,000 consumers across 178 product groups in 9 industry sectors.

In this evaluation, Shinhan Bank was highly recognized for expanding customer-centric management by providing differentiated customer experiences that had not been experienced before, such as launching various specialized services combined with mobile platforms through global digital innovation mainly in the Asia region, improving usability, and offering customized products for customers.

A Shinhan Bank official said, "Shinhan Bank, representing Korean finance, continuously pursues digital innovation, development of customer-tailored products and services, and protection of financial consumers to provide differentiated financial experiences to customers. We will create a great bank that completes a happy tomorrow for customers both domestically and abroad and a bright future for our employees together."

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