Philip Morris Launches Limited Edition IQOS 3 DUO 'Moonlight Silver'

[Asia Economy Reporter Lim Hye-sun] Korea Philip Morris announced on the 8th that it will hold a gratitude event for about two months until the 31st of next month to commemorate the 4th anniversary of the launch of ‘IQOS’ in the Korean market, and will release a limited edition IQOS 3 DUO ‘Moonlight Silver’ for adult smokers.

‘Moonlight Silver’ was inspired by the gentle moonlight illuminating the night sky. The new holder caps and door covers introduced with Moonlight Silver come in four colors?Cloud Pink, Sunrise Red, Tidal Blue, and Wild Green?expressing the vibrant colors of nature. During the period until the 31st of next month, the first 4,000 adult smokers who purchase the IQOS 3 DUO Moonlight Silver at offline direct stores and some official stores can buy the new holder cap and door cover bundle at 15,000 KRW, which is 10,000 KRW less than the recommended retail price.

Meanwhile, Korea Philip Morris released last month ‘HEETS BLACK GREEN,’ the coolest new product in the history of HEETS, the tobacco exclusively for IQOS, targeting the hot summer. With the launch of HEETS BLACK GREEN, the HEETS Fresh product line has expanded to five types, including ‘HEETS Blue,’ ‘HEETS Green,’ ‘HEETS Turquoise,’ and ‘HEETS Green Zing.’

This content was produced with the assistance of AI translation services.