Stella Artois Launches 'Heritage Edition'
[Asia Economy Reporter Lim Hye-seon] Belgian premium beer brand Stella Artois announced on the 8th that it will launch a limited edition ‘Heritage Edition’.
The Heritage Edition, presented in two types of 500ml cans, features a design that reinterprets the old brand logo symbolizing history and phrases describing traditional flavor and style with a modern sensibility. Stella Artois’ logo was selected as one of the ‘Top 10 Oldest Logos in the World’ by The Times.
To commemorate the launch of the ‘Heritage Edition,’ Stella Artois will continue various marketing activities. A gift pack combining one specially made Stella exclusive glass ‘Heritage Chalice’ in four designs and four cans of the Heritage Edition will be introduced. The ‘Heritage Chalice’ is engraved with the retro-style Stella Artois logo in gold, adding elegance. The gift pack will be available at major supermarkets nationwide from early July.
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On the 9th, Stella Artois will also release a digital advertisement video that expresses the unique flavor and style of Stella Artois, unchanged for 600 years, with sophisticated visuals. The video sensually portrays the unwavering quality of Stella Artois, maintained firmly over a long time, through a gentleman dressed in a suit enjoying Stella Artois at a vintage bar.
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