Minister Im Hye-sook Appears on Cable TV Local Channel to Support Local Small Business Owners

Promotion of the 'Korea Donghaeng Sale' and Support for Local Specialty Product Sales

[Asia Economy Reporter Eunmo Koo] Minister Lim Hyesook of the Ministry of Science and ICT appeared on a cable TV local channel to directly sell regional specialties and support local small business owners.

The Ministry of Science and ICT announced that on the 8th, Minister Lim visited the site of a local channel product introduction (commerce) broadcast held at the LG HelloVision Sangam-dong studio to promote the 'Korea Together Sale' and cheered on the participating local small business owners and farmers and fishermen.

On that day, Minister Lim personally observed and encouraged the production team preparing the broadcast at the site, then began with congratulatory remarks on the local channel product introduction broadcast, and appeared live on the live commerce (online real-time sales) to introduce and sell Wando abalone while communicating with viewers in real time.

Minister Lim said, "During the Korea Together Sale period, cable TV has supported local small business owners and farmers and fishermen in pioneering sales channels, thereby providing more multidimensional support to the local economy," adding, "I hope that through the local channel product introduction broadcast, which the cable TV industry has prepared for the first time, local small business owners and farmers and fishermen will gain strength and have an opportunity to leap forward again."

Earlier, the Ministry of Science and ICT allowed a two-year demonstration exemption through the ICT regulatory sandbox on the 23rd of last month, permitting cable TV to conduct product introduction broadcasts on local channels up to three times within three hours per day. Accordingly, cable TV broadcasters nationwide are conducting product introduction broadcasts to promote the sale and expand sales channels of local specialties during this Korea Together Sale period.

The Korea Together Sale is a large-scale discount and promotional event held nationwide from the 24th of last month to the 11th of this month, involving various economic actors to overcome the economic crisis caused by COVID-19 and stimulate domestic consumption.

This content was produced with the assistance of AI translation services.