Baemin Strengthens Support Policies for Partner Restaurants

Free Support for Packaging Orders Extended Until This December

As COVID-19 resurges, small business owners are expected to face worsening management difficulties, prompting Baedal Minjok to strengthen its support policies for partner restaurants. Since the food service industry is inevitably heavily impacted when social distancing measures are heightened, the company plans to explore various support measures.

According to Woowa Brothers, the operator of Baedal Minjok (hereafter Baemin), the free service fee support policy for 'Baemin Takeout Orders' has been extended until December this year. Baemin initially planned to waive the brokerage fee for the takeout order service only until June this year. However, in light of the COVID-19 resurgence, they decided to extend the waiver period by another six months to share the burden with small business owners. A Baemin representative stated, "We are extending the free service fee support policy for Baemin Takeout Orders once again to assist partner restaurants struggling with prolonged COVID-19 challenges."

Last year, as social distancing measures were strengthened and takeout orders increased, Baemin operated the brokerage fee for this service at 0% throughout 2020. With the continued spread of the virus, the free policy was extended by six months until June this year. Baemin Takeout Orders is a service where customers pre-order and pay for food via the app and then pick it up. This function is useful for maintaining customers of restaurants and cafes when social distancing levels rise and in-store dining becomes difficult. Last month, Baemin significantly revamped its app home screen, placing the 'Takeout' button directly below the 'Delivery' and single-delivery service 'Baemin1' buttons. This allows customers to easily participate in social distancing and helps partner restaurants maintain sales through takeout services amid the COVID-19 spread. The service also offers a 'View on Map' feature, enabling users to quickly locate the restaurant.

Baemin’s support measures are based on the recognition that Baemin’s sustainability depends on the survival of its partner restaurants. Last year, as the COVID-19 spread intensified the management difficulties of restaurants, Baemin devised and implemented a win-win plan for small business owners. This included supporting interest payments on COVID-19 policy loans for self-employed workers in the food service industry, including Baemin partner restaurants, and refunding 50% of advertising costs in four installments.

This content was produced with the assistance of AI translation services.