"3000 Won of Communication Fees Donated" LG Uplus and 10 Budget Phone Providers Launch 'Donation Plan' View original image


[Asia Economy Reporter Joeslgina] LG Uplus announced on the 8th that it will operate the ‘Hope Windmill Donation Plan,’ where a portion of the communication fees is donated, in collaboration with 10 MVNO providers until September.


The Hope Windmill Donation Plan is an LTE plan launched for MVNO customers. Of the fees paid by subscribers, 3,000 KRW per month, up to 36,000 KRW annually, is used for donation activities. LG Uplus calculates the number of subscribers and the amount for this plan and donates it to the Korean Red Cross.


Customers can subscribe to the Hope Windmill Donation Plan through a total of 10 MVNO providers: InscoVi, Medialog, Keunsaram, Unicoms, S1, Hello Mobile, Merchand, Enex, Smartel, and Code Mobile. The monthly fee varies slightly by provider but ranges from the mid-20,000 KRW to the low 30,000 KRW range. The data allowance is 11GB per month (with a speed limit of 3Mbps after usage), and voice calls and texts are provided as standard.


Along with the donation plan, customer participation CSR activities are also underway. LG Uplus sends DIY kits for making donation items such as masks to subscribers of the donation plan, and customers make the items and send them to a designated address. The collected items are used as donation supplies through the Korean Red Cross.


LG Uplus also operates offline communication events themed around donation for the MZ generation. Until the 14th, at the complex cultural space ‘Ilsangbi Ilsangui Teum’ near Gangnam Station, events such as sharing donation items, human sharing education on accident response and first aid, and life-sharing activities making bracelets with beads shaped like blood type alphabets are being held.



Kang Jin-wook, head of LG Uplus’s MVNO business, said, “As the number of subscribers increases, the amount of donations LG Uplus makes to the Korean Red Cross will also increase, allowing customers to easily participate in meaningful activities. We hope to contribute to expanding the base of MVNO services and donation culture.”


This content was produced with the assistance of AI translation services.

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