Winia Dimchae Launches 'Art Edition' Dullebaram Air Conditioner Targeting MZ Generation

Works of Three Leading Domestic Illustrators Printed on the Front of Air Conditioner Air Vents

Winia Dullebaram Air Conditioner 'Art Edition' [Photo by Winia Dimchae]

[Asia Economy Reporter Kim Heung-soon] Winia Dimchae announced on the 8th that it will launch the Dullebaram air conditioner 'Art Edition' targeting the MZ generation (Millennials and Generation Z).

The Winia Art Edition is a series that features works by three emerging illustrators designed on the front air vent of the air conditioner. It was created by combining Winia's brand communication philosophy to support the cultural and artistic community, which has been struggling due to COVID-19, and to actively communicate with the MZ generation.

This edition includes three artists: Moon Min-ji, who creates sensory works by combining simplified forms with vibrant colors; Kim Jaem, who has showcased various collaborations with brands through her charming and unique drawing style; and Sabino, who conveys warmth through emotional expressions similar to paintings.

The Art Edition illustrates the theme of "Everyday life imbued with wind (hope)" with Moon Min-ji depicting a refreshing and peaceful dream world, Kim Jaem illustrating seagulls and female landscapes drifting with the wind, and Sabino expressing the coexistence of past and future through Seoul Station. The artists' works are printed on the two air vents located at the top and bottom of the air conditioner's front panel.

Winia Dimchae explained that the Art Edition allows users to conveniently and easily set the cooling environment, matching the MZ generation's preference for freedom. For fast and powerful cooling, users can select 'Power Cooling,' and for cool but gentle airflow that avoids direct contact with the body, 'Dullebaram' can be chosen.

There are also 'Power Dehumidification' and 'Dulle Dehumidification' functions to keep indoor spaces comfortable during the rainy season. Families with babies can use the 'Baby Care' function to adjust cold air, noise, and lighting. Additionally, it is equipped with an AI automatic clean drying function that dries the inside of the air conditioner for a minimum of 10 minutes to a maximum of 45 minutes to maintain cleanliness.

The Winia Art Edition is available in a 17-pyeong stand type and a 7-pyeong wall-mounted multi-type configuration and is released as a limited edition. The shipment price is in the high 2 million KRW range, and it will be sold on Winia Dimchae's online shopping mall, Winia e-Shop.

This content was produced with the assistance of AI translation services.