Cafe24 Hosts Webinar on Global Success Cases... "Data, Localization, and Product Strength Are Key"

Joo Jin-mo and Joo Jae-mo, co-CEOs of Acmedravi.

[Asia Economy Reporter Lim Chun-han] Cafe24 announced that it held the ‘Global Success Stories Webinar’ at 2 p.m. on the 6th.

At this event, vivid experiences and know-how of shopping malls that succeeded in expanding sales through overseas expansion were shared. Speakers included Koo Jae-mo and Koo Jin-mo, co-CEOs of Ackmedravi, Kim Yoon-kyung, CEO of Ground Plan, and Kim Noah, General Manager of the Chu Fashion Division.

The street casual brand Ackmedravi quickly entered the overseas market in its early startup stage and grew to an annual sales scale of 50 billion won within three years. The women’s fashion brand Chu generates 80% of its total sales overseas, and the cosmetics brand Ground Plan has produced mega-hit items with over one million units sold domestically and internationally.

The keys to successful overseas expansion were identified as ▲data ▲localization ▲product competitiveness. In particular, there was consensus on the importance of marketing and strategy formulation using data. Koo Jae-mo and Koo Jin-mo, co-CEOs of Ackmedravi, emphasized, “Our own mall data has high utilization value,” adding, “There are countless ways to increase sales based on data, such as inducing purchases of new products or items placed in the shopping cart.” Kim Noah, General Manager of the Chu Fashion Division, explained, “Chu extracts popular product types and colors daily through its own mall data,” and “reflects this in product manufacturing or changes product displays to maximize sales.”

Localization strategies of companies were also a hot topic. The speakers detailed localization plans for sales strategies and customer service (CS) when pioneering overseas markets. Kim Yoon-kyung, CEO of Ground Plan, said, “In the U.S., detailed guidance on product usage, in Russia, buyer recommendations, and in Thailand, quick responses to customer inquiries are key factors that drive purchases,” adding, “It is important to understand the different purchasing tendencies of customers in each country and optimize actual business accordingly.”

Product competitiveness was unanimously recognized as the most fundamental strategy to maximize repurchase rates and new customer inflow among overseas consumers. Ackmedravi reported that by strengthening the manufacturing and inspection processes and improving product quality, the repurchase rate rose to 70%.

Lee Jae-seok, CEO of Cafe24, said, “An era has opened where consumers worldwide can be welcomed as potential customers of my shopping mall through online channels,” and added, “We will continue to share success stories so that more online entrepreneurs can pioneer overseas markets, and we will spare no effort in developing and supporting various services.”

This content was produced with the assistance of AI translation services.