CJ CheilJedang Launches Four New Products Under Health Functional Food Brand 'ReturnUp'
CJ CheilJedang's health functional food specialty brand 'Return Up' launches 4 new products. (Photo by CJ CheilJedang)
View original image[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 6th that it is expanding the lineup of its health functional food specialty brand 'Return Up.'
CJ CheilJedang has launched four new products: ‘Return Up Immune Care Propolis+Zinc,’ ‘Return Up Menopause Care Sophora Fruit Extract+Vitamin D 1000 IU,’ ‘Return Up Joint Care MSM,’ and ‘Return Up Smooth Bowel Care Psyllium Husk.’
‘Return Up Immune Care Propolis+Zinc’ contains propolis, an antioxidant substance produced by honeybees to protect their hives, and zinc, a mineral necessary for normal immune function. ‘Return Up Menopause Care Sophora Fruit Extract+Vitamin D 1000 IU’ is designed for women before and after menopause and features a high content of 1000 IU of vitamin D, an essential nutrient for women who need to prevent bone density loss.
‘Return Up Joint Care MSM’ contains 2000 mg of MSM (methylsulfonylmethane), a substance that makes up cartilage and cartilage tissue in joints. Human application tests have confirmed that MSM reduces joint pain, stiffness, and improves joint movement and discomfort. ‘Return Up Smooth Bowel Care Psyllium Husk’ is a plant-based dietary fiber product whose main ingredient is the seed husk of psyllium, a plant from the Plantaginaceae family.
To commemorate the launch of the new products, an online special event is also being held. Until the end of this month, customers can purchase with up to 45% discount on the food specialty mall ‘CJ The Market’ and Naver Smart Store ‘CJ The Health Market,’ and receive an additional 10% discount on purchases over 30,000 KRW.
A CJ CheilJedang official said, “We will continue to introduce various anti-aging products suitable for each age group, from those in their 40s who experience rapid physical changes to active seniors preparing for healthy old age.”
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Meanwhile, ‘Return Up’ is CJ CheilJedang’s health functional food specialty brand focused on ‘Smart Aging (wise aging).’ Unlike the health functional food market, which is mainly composed of gender-centered products, it is characterized by differentiating product groups by age and function. It includes five products such as ‘Return Up Jeonlipsso’ for men’s prostate health, ‘Return Up Eyecian’ for eye health functional products, and ‘Return Up Fermented Vitamin’ for basic nutrition.
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