K Shopping Launches New Program 'Tam Live' with SBS Medianet
K Shopping is launching the influencer live commerce program 'Tam Live' based on a business agreement with SBS Medianet.
View original image[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 6th that it will launch the influencer live commerce program 'Tam Live' based on a business agreement with SBS Medianet.
Tam Live has prepared a variety of products ranging from popular items on K Shopping to recently trending categories such as ready-to-eat meals and health supplements. Celebrities and influencers affiliated with SBS Medianet, as well as newly selected K Shopping mobile shopping hosts, will join forces to conduct live broadcasts with diverse content.
The first broadcast of Tam Live, airing at 11 a.m. on the 7th, will feature chef Kang Tae-hyun, a former Blue House chef and culinary researcher, along with the witty comedian duo Kim Soo-young and shopping host Lee Se-young. In this episode, they will introduce Samgyetang, a ginseng chicken soup that can be easily prepared in anticipation of the upcoming Chobok (the first of the three hottest days in summer).
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Tam Live broadcasts will be streamed live simultaneously not only on K Shopping mobile but also on the K Shopping TV app. Additionally, all products featured on Tam Live will be organized in a specialized shop format within the K Shopping TV MCN, allowing customers to view only the products from the broadcast in one place.
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