GS25 Launches Unique Products in Collaboration with Military Program 'Kangcheol Budae'
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 6th that it will sequentially release unique products in collaboration with the popular reality military program "Gangcheolbudae" starting from the 8th. Gangcheolbudae is a reality military program broadcast on Channel A, featuring South Korea's top special forces members undertaking missions, unfolding various stories from the perspectives of military experts and entertainment.
The products being introduced this time are best-selling items popular at the Navy PX. They are Yours Gangcheolbudae Big Farm, which applies the Gangcheolbudae design to Big Farm, the number one seller in the Navy PX sausage and cup noodle category, and Gangcheolbudae Jedaero Ganjjambbong. Two types of Yours Gangcheolbudae Chicken Breast 3-pack are scheduled to be released on the 15th.
To commemorate the release of Gangcheolbudae collaboration products, a 2+1 event will be held this month where customers can get one free when purchasing two Yours Gangcheolbudae Big Farm products.
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A GS25 official said, "We launched these products in partnership with the popular survival program Gangcheolbudae to offer customers unique military food," adding, "We will continue to release various products that can be loved not only by the older generation but also by the MZ generation."
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