Orion Launches Four Summer Limited Edition 'Mint Choco Dan' Varieties

[Asia Economy Reporter Lim Hye-sun] Orion announced on the 5th that it will launch four types of summer limited edition ‘Orion Mincho-dan (Mint Choco Squad).’

The products include Choco Pie Jeong, Choco Song-i, Digest Thin, and Digest Ball. The 'Choco Pie Jeong Mint Choco' contains mint cream inside the marshmallow. ‘Mincho Song-i’ is a mint-coated version of Choco Song-i, the product most requested by consumers. Mint is placed on the top part of the Choco Song-i chocolate to create a double-layered mint choco hat. ‘Digest Thin Mint Choco’ spreads mint choco over thin and savory whole wheat biscuits, and ‘Digest Ball Mint Choco’ covers round Digest cookies first with milk chocolate and then with mint.

The launch of Orion Mincho-dan started from social network service (SNS) content created to entertain consumers. In 2019, Orion introduced virtual products containing mint, such as mint choco-flavored Choco Song-i and moist mint choco chips, on its official SNS. This content garnered about 1 million cumulative views and elicited positive responses among netizens. In March, Orion’s YouTube channel featured the ‘Oh! Dang Tang Tang Lab’ segment presenting the ‘Making Mint Choco-flavored Snacks’ content, which was the most requested by consumers.

Orion plans to hold various events for consumers who have been waiting for Mincho-dan products. First, it will recruit the ‘Orion Mincho-dan Product Experience Group’ in line with the product launch schedule. Applications can be made through Orion’s official SNS, and a total of 100 people will be given the opportunity to taste all four Orion Mincho-dan products. Additionally, those who purchase Orion Mincho-dan products and post a certification with hashtags on their personal SNS will be entered into a drawing to receive the ‘Orion Mincho-dan Welcome Set,’ which includes badges shaped cutely like the four Mincho-dan products. A total of 100 winners will be selected.

This content was produced with the assistance of AI translation services.