GS Caltex Launches Pilot Operation of 'Energy Plus App' Featuring Fueling and Vehicle Management Services

Introduction of 'Baro Juyu' Service for Easy Ordering and Payment at Gas Stations

[Asia Economy Reporter Hwang Yoon-joo] GS Caltex is launching a beta service of the Energy Plus mobile app to enhance customer convenience.

GS Caltex announced on the 5th that it has released the beta version of the Energy Plus app and will operate a customer experience group consisting of 1,000 customers selected through pre-registration and a lottery. After reflecting feedback from the customer experience group, the official version is planned to be released in September.

The main feature of the Energy Plus app, the "Baro Ju-yu" (Quick Refuel) service, allows customers to pre-register their fuel type, fuel amount, and payment method in the app, enabling refueling orders and payments to be completed at the gas station simply by scanning a barcode or entering a PIN.

Unlike other simple services that require customers to designate and reserve a gas station in advance, GS Caltex's Baro Ju-yu service offers the advantage of allowing orders and payments with a single refueling pattern anywhere at GS Caltex gas stations that support the service, without prior station designation.

During the beta service period, the Baro Ju-yu service will be available at about 240 directly operated gas stations, and GS Caltex plans to expand it to more than 800 locations, including privately operated stations, by the end of this year.

The Energy Plus mobile app beta version also includes a "Concierge" service. Customers can visit the GS Tower and leave their car keys with a dedicated staff member, who will provide a one-stop service handling refueling, car washing, and parking all at once. GS Caltex is considering expanding the Concierge service based on the Energy Plus Hub, GS Caltex's future-type gas station.

A GS Caltex official stated, "We have established a platform that provides differentiated refueling and vehicle management convenience services through the Energy Plus app," and added, "We will continue to discover various services based on the Energy Plus app to enhance customer convenience."

This content was produced with the assistance of AI translation services.