"Jeju Travel with 11st" 11st and Jeju Shinhwa World Sign Business Agreement

11st Street and Jeju Shinhwa World signed a business agreement at the Jeju Shinhwa World Landing Convention Center in Andeok-myeon, Seogwipo-si, Jeju. (From left) Kim Dong-pil, Executive Director of Sales and Marketing at Jeju Shinhwa World, and Ahn Seung-hee, Head of Intangible Products at 11st, are taking a commemorative photo after the business agreement. (Photo by 11st).

Joint promotions conducted quarterly, collaboration includes special price product sales through Monthly 11th Day Event
Package sales from the 11th to 25th featuring Jeju Shinhwa World accommodations, theme parks, and more

[Asia Economy Reporter Yuri Kim] 11st Street is promoting joint marketing with Jeju Shinhwa World, a complex resort in Jeju, to revitalize Jeju accommodations.

On the 5th, 11st Street announced that on the 2nd, Seunghee Ahn, Head of Intangible Products at 11st Street, and Dongpil Kim, Executive Director of Sales and Marketing at Jeju Shinhwa World, attended as representatives of their respective companies to establish a strategic business partnership (JBP) at Jeju Shinhwa World.

Jeju Shinhwa World is the largest complex resort in Korea, equipped with premium hotel brands, theme parks, water parks, amusement facilities, a multipurpose convention center, over 40 food and beverage outlets, and the largest foreigner-only casino on the island.

As the first joint marketing under this agreement, 11st Street will hold an exclusive promotion from the 11th to the 25th, offering various packages composed of accommodations, water park, and theme park products within Jeju Shinhwa World. These packages, usable in the second half of the year, will be offered at reasonable prices for 11st Street customers. Additionally, joint promotions linked with 11st Street’s Monthly 11th Day Event and live broadcasts will be launched quarterly.

With the explosive increase in Jeju tourism demand recently due to vaccination and expanded substitute holidays, transactions of 'Jeju travel' related products such as Jeju Air, rental cars, and accommodations on 11st Street rose by 22% in the first half of this year compared to last year. In particular, transactions for Jeju accommodation products like 'hotels and resorts' increased by 35%.

In response to the growing demand for Jeju travel, 11st Street revamped its 'Jeju rental car' service in July. Improvements include real-time lowest price comparison search through the 'Jeju Rental Car' tab in the travel category, enhanced search filters for convenient viewing of vehicle information and options, thereby improving customer convenience.

Seunghee Ahn, Head of Intangible Products at 11st Street, said, "11st Street has continuously expanded its leadership in intangible products through collaboration with leading companies in accommodation and aviation, which represent the travel category. We will actively utilize 11st Street’s e-commerce capabilities to present differentiated collaborative marketing focused on Jeju travel products, where customer demand has recently surged."

This content was produced with the assistance of AI translation services.