"Chobok is Coming"... CJ OnStyle Expands Health-Boosting Ready Meal Products

CJ OnStyle is expanding its health-boosting ready meal products across all channels, including TV live, T-commerce, and mobile, ahead of the upcoming Chobok.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 5th that it will expand its health-boosting ready-to-eat meal products across all channels including TV live, T-commerce, and mobile ahead of the upcoming Chobok (the first of the three hottest days in summer).

On TV live, they have prepared health foods with deep and rich broth to recharge energy through the heat. The ‘Sadaebu House Storage Mung Bean Samgyetang’ airing on the afternoon of the 5th is a premium product made with domestic chicken, a root of Geumsan ginseng, and mung beans, offered in a set of 6 packs for 46,900 KRW. It is easy to prepare by heating in a microwave or earthenware pot for just 15 minutes. On the 9th, they will broadcast ‘Yeokjeon Hoegwan Myeongga Galbitang,’ a long-established restaurant with 93 years of tradition. The clear and light broth is made with domestic green onion roots and ginger, using only 100% beef rib meat.

On the T-commerce channel CJ OnStyle Plus, customers can find the health-boosting seafood ‘Wando Live Abalone.’ This product, raised on fresh and high-quality seaweed and kelp from Wando, will be broadcast on the afternoon of the 8th. Delivered live, it is sold as a set of 20 of the largest size abalones for 60,900 KRW.

CJ OnStyle’s mobile food hall ‘Matitneunga (家)’ has prepared gourmet premium health foods featuring famous restaurant dishes. Representative items include ‘Walkerhill Myeongwolgwan Galbitang,’ known for its exquisite broth made by selecting high-quality ribs, and ‘Walkerhill Gomtang,’ which boasts a deep and rich flavor from carefully simmered premium Korean beef bone broth.

They are also running the ‘Health King’ promotion, offering 10 million KRW in reward points. Until the 11th, 10 customers who purchase health foods on CJ OnStyle TV live channel and T-commerce CJ OnStyle Plus will be selected by lottery to receive 1 million KRW in reward points each.

A CJ OnStyle official said, “With consumer sentiment shrinking due to COVID-19 and the heatwave intensifying, preference for health-boosting ready-to-eat meals that can be reasonably enjoyed at home is increasing. We hope everyone stays healthy this summer with the health foods prepared ahead of Chobok.”

This content was produced with the assistance of AI translation services.