Shinhan Card to Launch PLCC in Second Half of Year in Partnership with Weverse Company
Weverse Company, a Subsidiary of HYBE, Signs PLCC Partnership Agreement
Benefits Planned for Fans of Artists Featured on Weverse Shop
[Asia Economy Reporter Ki Ha-young] Shinhan Card will launch a private label credit card (PLCC) for artist fandoms featured on Weverse Shop within this year.
Shinhan Card announced on the 5th that it has signed a PLCC partnership agreement with Weverse Company, a subsidiary of HYBE and a global fandom platform company.
Through this agreement, Shinhan Card and Weverse Company plan to develop a specialized exclusive card for fans of major artists featured on the global fan commerce platform Weverse Shop and launch it within the second half of this year.
Weverse Company is a platform company operating Weverse, which provides various content and services centered on community and media functions, and Weverse Shop, which sells official artist merchandise. Weverse hosts 27 domestic and international artist groups, including BTS, actively communicating with fans in 233 regions worldwide.
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A Shinhan Card official said, "From card design to benefits and marketing, we will provide greater experiences and satisfaction through differentiated products and services tailored to fandoms using Weverse Shop."
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