Gwanak-gu Inheon Market Live Commerce 'Special Price Live' Event

On the 6th at 2 PM, a 1-hour live broadcast will be held on Gwanak-gu Office's official YouTube channel... Over 10% special discounts during the live broadcast, and gift certificates for the first 100 purchasers

[Asia Economy Reporter Park Jong-il] Gwanak-gu (Mayor Park Jun-hee) will actively promote the increase of online sales in traditional markets by conducting live commerce targeting stores within Inheon Market at 2 p.m. on the 6th.

'Live commerce' is a new marketing method in the COVID-19 era that combines 'live,' meaning real-time, and 'commerce,' meaning business, allowing people to shop while watching internet broadcasts in real time.

Accordingly, the district joined forces with Hyundai HCN to target the live commerce online shopping market to revitalize traditional markets.

First, a 'Special Price Live Commerce' will be promoted targeting three stores selling side dishes, fruits, and nutritious rice cakes within Inheon Market, and it will be broadcast live on the official Gwanak-gu YouTube channel 'Live Gwanak' from 2 p.m. to 3 p.m. on the 6th.

Online sales, promotions, and prize events will be held, and during the one-hour live broadcast, purchases can be made at prices discounted by more than 10%. Additionally, the first 100 customers to purchase will receive a 10,000 KRW gift certificate.

After the live broadcast, it will be aired at 11 p.m. the same day on Hyundai HCN Gwanak Broadcasting CH1.

Meanwhile, following last year, the district will also participate in the '21 Korea Together Sale' event, held mainly online until the 11th, to overcome the COVID-19 crisis and stimulate consumption.

Inheon Market and Bongcheon Jeil General Market will offer discounts linked to excellent products from traditional markets through virtual reality (VR) traditional market and online sales exhibitions, free delivery, and discount sales events at offline stores such as department stores and large marts.

Mayor Park Jun-hee said, “We ask residents interested in this live commerce event, which offers excellent traditional market products at discounted prices along with various events such as prize and gift certificate giveaways, to participate actively. We will continue to swiftly promote projects responding to the changed non-face-to-face consumption culture to strengthen the competitiveness of traditional markets and revitalize the local economy.”

This content was produced with the assistance of AI translation services.