Lotte Home Shopping "Simultaneously Wins Korea Service Award and Korea Service Quality Index"

Lotte Homeshopping announced on the 4th that it won the Grand Prize in the comprehensive category for six consecutive years at the 2021 Korea Service Awards ceremony held on the 2nd at Lotte Hotel in Jung-gu, Seoul. (From left) Kim Jaegyeom, Head of Support Division at Lotte Homeshopping, and Kang Myungsoo, Chairman of the Korea Standards Association, are posing for a commemorative photo. (Photo by Lotte Homeshopping).

Lotte Homeshopping Wins Comprehensive Grand Prize at Korea Service Awards for 6 Consecutive Years
Ranks 1st in Korea Service Quality Index TV Homeshopping Category for 2 Consecutive Years

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 4th that it won the comprehensive grand prize for 6 consecutive years at the 2021 Korea Service Awards hosted by the Korea Standards Association, and ranked first in the TV homeshopping category for 2 consecutive years in the Korea Service Quality Index (KS-SQI) evaluation.

The 2021 Korea Service Awards ceremony was held on the 2nd at Lotte Hotel in Jung-gu, Seoul. The Korea Service Awards is a service management evaluation system that adapts the evaluation criteria of the Malcolm Baldrige National Quality Award of the United States to the domestic service industry. It comprehensively evaluates CEO leadership, corporate social responsibility, mid- to long-term strategies, employee welfare, and management performance. Lotte Homeshopping explained that it received excellent evaluations for its leap into a media commerce company through digital transformation, leading ESG (Environmental, Social, and Governance) management to fulfill social responsibility, and customer service utilizing artificial intelligence (AI) and big data, winning the comprehensive grand prize for 6 consecutive years.

Earlier, on the 1st, Lotte Homeshopping also won first place in the TV homeshopping category for 2 consecutive years at the KS-SQI certification ceremony held at Lotte Hotel. KS-SQI is a comprehensive indicator representing the quality level of the service industry jointly developed by the Korea Standards Association and Seoul National University Business Research Institute. It scientifically measures and evaluates service quality levels and selects companies that have contributed to the development of industrial society through customer-oriented service management. Lotte Homeshopping said it received the highest scores among homeshopping companies in four evaluation categories: service convenience, expertise, friendliness, and proactiveness. It explained that the 'Smart Contact Center,' which resolves orders and consultations in a one-stop manner through various service channels, and innovative customer services utilizing digital technology received favorable evaluations.

Kim Jaegyeom, Head of Support Division at Lotte Homeshopping, said, "We are pleased to be recognized by a credible institution as a result of prioritizing customer satisfaction and operating management strategies, products, and services centered on customers." He added, "We will continue to provide innovative services through digital transformation, practice social responsibility through ESG management, and become a company that customers can trust even more."

This content was produced with the assistance of AI translation services.