"Double Points and Stay Nights Accumulation" Lotte Hotel's 'Super Rewards' Promotion

Lotte Hotel, 'Super Rewards' Promotion (Photo by Lotte Hotel).

Number of Domestic Rewards Members in 2020 Increased by 30% Compared to Previous Year
Double Accumulation of LH Points and Stay Nights Available
Most Shared Promotions and Instagram Events for Rewards Members

[Asia Economy Reporter Kim Yuri] As domestic customer demand has significantly increased due to COVID-19, membership marketing has become a hot topic in the hotel industry. It is a strategy to secure loyal customers such as 'Gonghomjok' (official website reservation customers).

The number of domestic members of the free membership program 'LOTTE HOTEL REWARDS' operated by Lotte Hotel increased by about 30% compared to the previous year. The sales proportion of Rewards members has also increased every year, with the sales proportion from January to May this year rising by more than 20% compared to the same period last year.

A Lotte Hotel official stated, "As practical staycation customers who carefully consider various information have increased, we are strengthening the benefits by Rewards grade and extending the validity period of points, focusing on enhancing the special privileges for Rewards members."

Lotte Hotel is offering even richer benefits to Rewards members and is running the 'SUPER REWARDS' promotion, which allows double accumulation of both points and stay nights that can be usefully applied at hotels in preparation for the post-COVID era, until August 31.

This promotion is prepared so that any Lotte Hotel Rewards member can receive benefits. If you make a reservation through the official Lotte Hotel website or application and complete your stay, both Lotte Hotel membership points (LH POINT) and stay nights, which are essential criteria for upgrading the Lotte Hotel Rewards grade the following year, will be doubled. The promotion is available at domestic and overseas Signiel, Lotte Hotel, L7 Hotel, and Lotte City Hotel, allowing for broader benefits.

Online events are also being held. For the Super Rewards promotion page sharing event, log in to the official Lotte Hotel website or app, click 'Participate in Event' on the Super Rewards page, and share the promotion. The member with the most shares will receive a free stay voucher for a Signiel Seoul Deluxe Suite Room as a prize.

An Instagram event is also prepared. Upload a photo taken during your stay at Lotte Hotel on Instagram with the required hashtags (#LotteHotelRewards #SuperRewards). Twenty winners selected by lottery will receive 2000 LH points (worth about 20 USD). The event winners will be announced on the website on September 17.

This content was produced with the assistance of AI translation services.