Camping Generation of 7 Million... Food Industry Launches Large-Capacity Products

[Asia Economy Reporter Lim Hye-seon] With the increase in camping enthusiasts, large-capacity packages are gaining popularity. While last year’s home-cooking culture centered on single-person households due to COVID-19 led to a preference for small portions and convenience foods, recently, there has been a growing trend of large-capacity packages targeting camping groups consisting of families, friends, or couples.

Accordingly, the food distribution industry is releasing a variety of large-capacity products in anticipation of increased beef demand ahead of the camping season.

According to related industry sources on the 3rd, Lotte On has strengthened its range of various meat products preferred by campers to capture the demand of camping enthusiasts. In particular, they introduced a variety of large-capacity products so campers can enjoy barbecue generously. They launched various large-capacity packages that allow customers to purchase meat such as 1kg packs of Duroc black pork neck and 400g packs of Thank You Meat domestic Jeju black pork tomahawk at affordable prices.

Excel Beef, a premium U.S. beef brand, launched a new refrigerated couple pack exclusively for Coupang to coincide with the camping season. The Excel Cut couple pack contains over 400g of popular authentic steak cuts in one pack, offering chuck flap tail, chuck tender, and chuck eye roll in both raw meat and herb salt seasoning versions. Sirloin and ribeye steaks, which pair well as side dishes, were released in 300g packages.

Excel Cut beef is safely produced at IPC, which is HACCP certified, and applies the ‘Dafresh’ packaging method to maintain freshness. This advanced vacuum packaging method blocks the intrusion of microorganisms present in external air, making it safer to store even at campsites.

‘Foodjang,’ an online mall specializing in camping barbecue, introduced the ‘Whole Lamb Set,’ combining delicious cuts of lamb for the whole family to enjoy together. It is generously composed of lamb shoulder rack (500g), lamb square ribs (500g), and 8 lamb skewers (160g) to comfortably serve families of 4 to 6 people. Only popular cuts were selected, and it is expected to meet the high demand for family camping barbecues.

The lamb shoulder rack is a premium cut of lamb known for its savory and rich meat juice and elastic texture, making it popular among all ages and genders. The lamb square ribs are odorless and have a tender texture, making them widely liked. The lamb skewers are cut into large pieces from shoulder meat and skewered, and when purchasing the set, a powdered seasoning called Zzuran (10g), which pairs well with lamb, is also included as a gift.

A food distribution industry official said, “Since COVID-19, camping has become popular, and the demand for barbecue meat is rapidly increasing. The food industry is quickly launching cost-effective large-capacity products targeting campers, such as couple packs and family packs, in line with this trend, and marketing competition is expected to become more intense.”

This content was produced with the assistance of AI translation services.